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  Home Auction Resources & Tools Auction Tips & Tactics

 




Selling Strategies for Spring-Cleaning


by Dennis Prince


Every year, as the trees begin to bloom and love (and pollen) is in the air, we commence the cultural ritual known as spring-cleaning. It's practically a calendar event for some folks, who clamber into the deep recesses of their garages, attics, and other such crawl spaces to retrieve and remove the clutter in their lives. And though garage sales and flea markets routinely feature the excess acquisitions in our lives, so too do online auctions. If you're ready to get serious about your spring-cleaning (whether it's springtime or not), here are some points to ponder that could help your efforts pay off in more profitable ways than you might have first considered.

Justify Your Stuff

If you're simply sick of looking at all the junk that has found its way into the corners and crevices of your living space, drag it out--but not to the curb just yet. If you've been hanging out at the online auctions, you probably have a good idea of what items are getting good bids and you'll know whether the stuff you have is on the "most cherished" list. Not sure? Then log on to your favorite auction site and search for items similar to what you've just unearthed--you'll quickly learn how much demand is out there and what people are willing to pay for that unassuming item you would just as soon unload.

Although you can't be assured of making a quick fortune, you'd be surprised the amount buyers are willing to pay to take that clutter off your hands.

Research the Promising Pieces

It does sometimes happen--sellers do come across an item or two that easily could command a significant chunk of change. If you think you've uncovered such a holy grail, do your homework before you offer it up for auction. Find out whether it's something you should clean up before selling (but remember that some items are seriously devalued by doing so). Determine the origin, originality, and obscurity of the item. Whenever possible, find out about other items similar to yours--that will help you associate it with other such treasures, especially if your find is something of a "missing link."

The research you do will not only better educate you about the item and its value, it also will allow you to create a highly informative and well-schooled item listing that shows potential bidders that you're well-educated about what you're selling.

Some Trash Is Trash

But remember: Keep your feet on the ground. Many of your knickknacks, doodads, and gewgaws truly are junk. Many busted, broken, or simply bizarre items are nothing more than trash, and if you can't bear to look at them any more, go ahead and dispose of them. Of course, even though your various odds and ends likely won't command much attention at the online auctions, you still can make one last effort to pawn them off for a buck or two (or less) at a garage sale or flea market.

Key point here: It's not worth your time or your bidders' time to list and ship an item that pulls down only two bits. And, if you're unable to find someone to offer you 25 cents for that funky little item, you still could consider donating it (and other such curiosities) to Goodwill or some other thrift outlet--there's a potential for charitable deductions on your next income tax return.

Priced to Sell

Although you might find you have some items that could gain you some extra income at the auctions or elsewhere, you still need to remember your initial goal: to get rid of it. Therefore, price your items to sell. If auctioning, list with low starting bids and no reserves. If there's a market for the item and the potential for decent bids, let the bidders do the work. Price your stuff too high and bidders will look elsewhere. You don't need to necessarily give your stuff away (especially if it's something truly collectible or otherwise desirable), but remember that any money you can glean from your castoffs is more than you'd get by merely throwing them out in the trash.

Whistle While You Work

Lastly, if you're content to just get rid of junk that clutters your life, then enjoy the process of selling it off for whatever you can get. Many sellers marvel at the eagerness of bidders who truly want their throwaways. It's fun (and even amusing) to watch others scuffle for the stuff you could give a hang about. You might not necessarily make a mint, but the little money you might earn could pay for a night on the town or simply provide some extra mad money.

In these cases, be happy with what you get and enjoy the fact that others are paying you to clean out your closet.


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